NON-CLINICAL BEHAVIOURAL ENGAGEMENT PLATFORM
Strengthening donor awareness, engagement and participation
LifeTap is a non-clinical behavioural engagement platform designed to support stronger donor awareness, communication, attendance support and long-term participation. Through a user-facing app and institutional dashboard, it enables education, targeted campaigns, behavioural prompts and measurable engagement insight around existing pathways.
“Many people support blood donation in principle, but awareness does not always translate into action. LifeTap is built to close that gap.”
THE OPPORTUNITY
A stronger engagement layer for donor participation
Many people support blood donation in principle, but awareness does not always translate into action. Information can feel fragmented, overly institutional or easy to ignore. LifeTap is designed to provide a more accessible and measurable engagement layer around existing donor-service pathways, helping organisations communicate more effectively, support participation and better understand what drives response.
4%
of eligible people in the UK actually donate blood
5,000+
blood donations hospitals across England need every single day
3 lives
can be saved by just one blood donation
HOW IT WORKS
01
Education
Accessible, mobile-first learning designed to strengthen understanding, confidence and awareness around donation.
02
Engagement
Campaigns, prompts, quizzes and content designed to keep users connected and returning over time.
03
Ethical incentives
Points and partner-funded rewards linked to learning and engagement activity, never to donation itself.
04
Action
Where appropriate, users can be redirected to the relevant official pathway. LifeTap supports the engagement layer around that journey.
Designed to support awareness, engagement and measurable communication
LifeTap combines user education and engagement with dashboard tools for campaigns, content management, segmented communication and behavioural insight.
- Mobile-first education and engagement journeys
- Interactive quizzes, modules and campaign content
- Ethical incentive structure linked to participation
- Redirect support to official booking pathways where relevant
- Dashboard tools for authorised organisations
- Engagement and campaign insight reporting
Looking to support pilot, research or partnership activity?
We’re speaking with innovation partners, public-health stakeholders, universities and purpose-led organisations interested in donor engagement, communication and measurable behavioural insight.
Partner With LifeTap